Program content MScM

Study plan / MScM official program semester 4.1
MScM official program semester 4.1  (101 Ko)
Study plan / MScM part-time program
MScM part-time program  (128 Ko)

Program content

The MScM is organized along four orientations: Marketing, Strategy, Organization and Leadership (SOL), Business Analytics (BA) and Behavior Economics and Evolution (BEE). The orientation will figure on the diploma.

The MScM program includes a total of four semesters. The first three modules comprise a collection of compulsory and elective courses. During the third semester, students can ask to participate in an exchange program in another university. The fourth is entirely dedicated to the Master thesis.

In all orientations, semester projects allow students to apply field methodologies to real data.


Module 1

Compulsory courses (30 ECTS credits):

  • Quantitative Methods for Management (mandatory for all)
  • 2 orientation-specific courses
  • 2 non-orientation elective courses


Module 2

Module 2 is composed of mandatory courses related to the chosen orientation and a wide selection of optional courses to chose within all other orientations. 


Module 3

Module 3 represents the orientation-related courses .


Research or internship thesis (Module 4)

The last module is dedicated to the Master thesis. The student may opt for a research thesis or an internship thesis.


Work and credit allocation

The 120 ECTS credits of this Master's program are allocated as follows:

  • 90 credits awarded for the first three semesters of coursework
  • 30 credits for the Master's thesis (contingent upon the earning of the initial 90 credits)

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Class 2016-2017-2018

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Recommended courses prior to MScM

For the following orientations: Strategy, Organization & Leadership and BEE

2nd year Bachelor

Analyse de la décision (6 credits)
Statistique et économétrie I (6 credits)
Fondamentaux de contrôle de gestion (4,5 credits)
Principes de Finance (6 credits)
 

3rd year Bachelor

Applied Organizational Behavior and Management I (3 credits)
Finance d'Entreprise (6 credits)
Contemporary Challenges in Management Control (3 credits)
Principes de politique d'entreprise (3 credits)

For the Business Analytics Orientation

2nd year Bachelor

Analyse de la décision (6 credits)
Statistique et économétrie I (6 credits)
Analyse économique: microéconomie (6 credits)
Business Intelligence and analytics (4,5 credits)
Gestion des opérations I (3 credits)
Principes de Finance (6 credits)
Risk Management (3 credits)
Statistique et économétrie appliquée (3 credits)

3rd year Bachelor

Algorithmes et pensée computationnelle (6 credits)
Introduction à la logique (6 credits)
Gestion de projets (6 credits)
Recherche empirique en management et économie (6 credits)
Statistique et économétrie II (6 credits)

 

For the Marketing orientation

2nd year Bachelor

Principes de Marketing (6 credits)
Statistique et économétrie I et exercices (6 credits)
Systèmes d'information (3 credits)
Communication et Leadership (4,5 credits)

3rd year Bachelor

Human Branding (3 credits)
Integrated Marketing and Communication (6 credits)
New Product and Service Development (3 credits)
B-to-B Marketing (6 credits)
Consumer Behaviour (3 credits)
Ethique et Marketing (3 credits)
Marketing Research (6 credits)
Marketing Stratégique (3 credits)
Services Marketing (3 credits)

Exchange programs

During the third semester, students may take part in an exchange program and study at a university recognised by HEC Lausanne. A maximum of 30 ECTS credits can be acquired during the exchange.

Learn more

Preparatory courses

Candidates who are required to successfully complete a preparatory program (French command necessary):

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Switzerland
Tel. +41 21 692 33 00
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